At JW Associates we are passionate about all things leadership, social economy and CSR (Corporate Social Responsibility). We help businesses integrate their CSR strategy with their business development opportunities, specialising in creating new (or reviewing) corporate social responsibility strategies. Working together we will integrate them into your business, directly linked to your business targets, corporate vision, leadership development, employee engagement and brand values.

Putting the business benefit into CSR is what we do best,  Jo Watson

Our experience has shown that well targeted, business-focused corporate social responsibility will reduce your company’s costs, build partnerships with customers and suppliers, engage your employees and will aid you to responsibly manage your environmental and social impacts.

Alongside this, we provide a wide range of services, practical governance guidance and innovative income strategies for charities and community groups. We can perform a full fundraising audit or concentrate on one particular income stream devising an action plan with coaching support to make it a reality.

Our values

  • Be a responsible business
  • Exceed clients expectations in all that we do
  • Build open and honest relationships
  • Be a force for good in our community

Visit the Business or Charities Services pages for more information



Jo Watson, MSc Executive Leadership, MinstF (Dip), Director, is a champion of the social economy and leadership. She has a strong vision and passion for achieving results in a competitive business world through the merits of vibrant CSR activities and meaningful charity partnerships.

With over twenty-five years’ experience in the voluntary and private sectors, she has considerable skills in strategic planning, leadership competencies, financial management, influencing key stakeholders and fundraising for significant amounts both revenue and capital.

Jo holds an Advanced Diploma in Sustainable Investment for the Third Sector with the Ulster University Business School and a full member of the Institute of Fundraising. She has recently completed a Masters in Executive Leadership (Distinction) with Ulster University Business School. She is currently completing her ILM Coaching and Mentoring certification.

During her varied career, she has built a strong network of people, organisations and associates who share her drive for business development and results. Jo is an accomplished public speaker at conferences and events while also being an associate lecturer for the Ulster University in the field of leadership.

Amongst her many many voluntary roles she volunteers for Young Enterprise NI inspiring young people to grasp the world of entrepreneurial business. Along with two other business women Jo has founded a Lean In a circle in Ards and North Down encouraging women to reach their potential.  Formerly a member of the BBC Charities Appeals advisory committee and BBC Children in Need NI grant giving committee.

Email: Jo Watson 

Connect with Jo Watson on LinkedIn or Twitter

Catriona Couston,  Print media and Communications Associate.

Email: Catriona Couston 










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