At JW Associates based in North Down, Northern Ireland, we are passionate about all things leadership, SME’s, third sector and social economy with particular expertise on guiding the busy entrapenuer. We help businesses integrate their strategy with their business development opportunities, specialising in creating new (or reviewing) business growth strategies. Working together we will integrate them into your business, directly linked to your business targets, corporate vision, leadership development, employee engagement and brand values.

True employee engagement is the emotional connection staff have to your organisation .             Jo Watson

Our experience has shown that well targeted, business-focused leadership development will reduce your company’s costs, build partnerships with customers and suppliers, engage your employees and will aid you to responsibly manage your business growth.

Alongside this, we provide a wide range of services, practical governance guidance and innovative income strategies for charities and community groups. We can perform a full fundraising audit or concentrate on one particular income stream devising an action plan with coaching support to make it a reality.

Our values

  • Be a responsible business
  • Exceed clients expectations in all that we do
  • Build open and honest relationships
  • Be a force for good in our community

Visit the Business or Charities Services pages for more information


JWAssociates-Branding-JW1Jo Watson, MSc Executive Leadership, MinstF (Dip) is a champion of the social economy and leadership. She has a strong vision and passion for achieving results in a competitive business world through the merits of vibrant business development and meaningful charity partnerships. 

With over twenty-five years’ experience in the voluntary and private sectors, she has considerable skills in strategic planning, leadership competencies, financial management, influencing key stakeholders and fundraising for significant amounts.

Jo holds an Advanced Diploma in Sustainable Investment for the Third Sector with the Ulster University Business School and a full member of the Institute of Fundraising. She has recently completed a Masters in Executive Leadership (Distinction) with Ulster University Business School. She is currently completing her ILM Coaching and Mentoring certification.

During her varied career, she has built a strong network of people, organisations and associates who share her drive for business development and results. Jo is an accomplished public speaker at conferences and events while also being an associate lecturer for the Ulster University in the field of leadership.

Amongst her many many voluntary roles she volunteers for Young Enterprise NI inspiring young people to grasp the world of entrepreneurial business. Along with two other business women Nancy Brown and Janette Sheerman, Jo has founded a Lean In a circle in Ards and North Down encouraging women to reach their potential.  Formerly a member of the BBC Charities Appeals advisory committee and BBC Children in Need NI grant giving committee.

Email: Jo Watson 

Connect with Jo Watson on LinkedIn or Twitter

JWAssociates-Headshots-Mags-web-009Mags White BA Hons, Dip. Event Man. is a freelance Cultural Consultant with 15 years’ experience in front line management and administrative /financial control in the Local Government and Not-for-profit Arts Sectors. She also provides drama tuition to pre- and post- primary students within educational settings and community groups throughout the province. She is a former member of the Chartered Institute Of Marketing and her accreditations include Volunteer Management, Event Management, and Arts Administration.

Having spent ten years as the Arts Coordinator for Lisburn and Castlereagh City Council, responsible for the business development, financial and administrative management of the Council’s Arts Service, she implemented strategies to achieve income targets and was responsible for the line management of all frontline staff in the service. She was a Committee member of the LCCC Performance Excellence Working Group and successfully project managed the Arts Service’s first Customer Service Excellence Chartermark standard, maintaining this success throughout her term at the Council. She was also the only NI representative Committee member of the UK Local Authorities Event Organisers Group.

Mags began trading as Grapefruit Moon in a freelance capacity in 2016. Since then she has provided services to clients including R-Space Gallery Lisburn, Linen Biennale NI, Cedar Foundation, and Resurgam Trust, having a proven track record in delivering excellent support services, event management and accessing increased levels of funding year on year.

Mags said I’m delighted to be joining the JW Associates Team and I am looking forward to exceeding client expectations alongside this exceptional network of NI professionals.

Email: Mags White


Covered by Professional Indemnity Insurance